Four Reasons Why Your Business Should Start Using Videos On Social Media

Social media content marketing has come a long way. From posting heavily worded statuses to blogs to static images and gif, promoting your brand online is on a roll! As netizens or people who are native to the internet are more visual and have a shorter attention span, videos have become one of the most heavily digested content formats within the digital realm.

There are many reasons why in-motion storytelling in social media sweeps the competition away:

Videos are not limiting. Unlike static images, you can state your narrative in several frames and convey different emotions.
Videos are entertaining. One of the reasons why people are on social media is because they want to escape their daily lives. To do this, they require something fun enough to distract them from their everyday lives.
Videos can showcase your business or specific products while integrating fun sounds, a branded jingle or attention-grabbing graphics and animation and so on!

The above should give you plenty of reasons to expand your video presence, but if you need more convincing, here are more reasons why.

Social media marketing levelled the playing field.

With video as your marketing tool, the possibilities are endless. However, not all businesses can afford to pay a creative agency to script, film and produce e an end to end, full-length video. The good thing is that videos meant for your social channels don't need to be as glossy, vibrant or polished as tv commercials. They don't need to be professionally shot or edited. With the technology we all have available to us through our smartphones and editing app, everyone can become a videographer. Many videos taken from smartphones go viral, and that's because the content trumps aesthetics. So, if your business has a story to tell, go ahead and start filming because the playing field is levelled. Thank you, social media!

You have options

Unlike traditional tv commercials, you no longer need to fit your message in a short 30-second video. You can go all out, even up to an hour of video content, and it's all up to you. Think tutorials, how-tos, reviews, web series and more. Name it; you can incorporate your brand in any video content that suits your needs.

There are now numerous ways that you can get your content to your audience. Choose from broadcasting live videos on Facebook, posting content or Youtube, embed them on your website or use them to create "story's" in your social media feed. Just keep in mind that the best video contents are concise, sensible and relevant.

Videos influence consumers' purchasing decisions.

According to Statistica, 88% of internet users in Australia watched videos (as of January 2018), and this trend will continue to grow. A report from HubSpot in 2018 showed that 54% of consumers want to see more video content from a brand or business they support. Not only because videos are entertaining and attention-grabbing, but they can also influence customers are purchasing decisions. A report from the 2018 State of Social Video Marketer Trends mentioned that 73% of consumers claimed that watching videos is one of the variables they consider whether to buy or not.

Video is the future

Facebook's founder, Mark Zuckerberg, said that FB and Instagram's future relies heavily on videos. And true enough, it's the pool of videos where most audiences are! People love videos because our brains are wired to love moving pictures.

Not only are videos convenient, easy to digest and visual, they also strengthen a brands recall. According to Campaign Monitor, consumers generally retain 95% of a message through video compared with only 10% through written content. In the year 2022, it is expected that 82% of internet traffic on a global scale will be heavily influenced by video streaming and downloads.

Sources:

https://www.oberlo.com/blog/video-marketing-statistics

https://www.statista.com/statistics/272835/share-of-internet-users-who-watch-online-videos/

https://www.hootsuite.com/webinars/video-goes-social

https://www.skeletonproductions.com/insights/why-video-is-the-future-content-marketing